Harriet Watson ✦ Founder of Ooco
The lookbook.
Portfolio · Vol. 01Email & CRM InfrastructureLincoln · 2026
Ten brands, ten registers, from luxury to loud, client to concept. Hover a send to read it top to bottom; click the centre one to take it apart, decision by decision. Start scrolling the rail.
Double points end in41:23:17
Client work
Blakey Trades
Fintech · Trading education
A weekly results-and-mindset send that turns members into a disciplined community.
76%open rate
53%churn cut
+£100Kin 60 days
‹ › to browse ✦ hover to read the full send ✦ click the centre to dissect
Every send76% open rateopened, not archived
RetentionChurn cut 53%traders who stay, win
In 60 days+£100K revenueattributed to email
Community that shows up81% open ratesteady, every single send
Engagement32% click ratethey read and they act
On the toolkit CTA41% signed upfrom a single send
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41:23:17
Across campaigns · 90 days£2M generatedemail-attributed revenue
Conversion+46% liftrevenue up 39% overall
Deliverability0.02% unsubscribethey open, they stay
Hover the email to take it apart ✦ every fragment carries its number
01 ✦ The receipts
Pretty and profitable.
The receipts.
Aesthetic excellence is the hook. Revenue is the point. Every number here is pulled straight from a client dashboard.
£0+
Email-attributed client revenue tracked across Ooco campaigns & flows.
+0%
Conversion-rate spike on a single send after one Ooco restyle.
0%
Steady open rate for a community brand, every single send.
0%
Unsubscribe rate on a high-volume healthcare account. They stay.
Real numbers from real client accounts. Happy to walk you through the dashboards on a call.
02 ✦ Selected work
The work.
Founder-led labels to corporate platforms, same standard, wildly different worlds. Hover a spread to scroll the full send.
Fintech · Trading education
Blakey Trades
A weekly results-and-mindset send that turns members into a disciplined community, and keeps them subscribed.
53%churn cut · +£100K in 60 days
Community · Female founders
Orlune
A warm, editorial "Hey Bestie" update that keeps a founder community engaged and converting through a product build.
81%open · 32% click · 41% signed up
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41:23:17
Healthcare · Supplements
Tonic
Retention-led campaigns and flows for a fast-growing supplement brand: beautiful, clinical, and relentlessly on-message.
£2Min 90 days · +46% conversion
More spreads dropping in: Tonic, PuroAire, SwingHub, YouCanBookMe, Ultumus & friends.
03 ✦ The systems side
Taste in the front.
Systems in the back.
The pretty emails are the tip of it. Underneath sits the infrastructure that makes revenue predictable: flows, segmentation, deliverability and clean reporting, built to run whether you log in or not.
Flow 01
Welcome
Turn new sign-ups into fans on autopilot, from the very first hello.
Flow 02
Nurture
The long game: relationship-building sequences that keep you top of inbox.
Flow 03
Win-back
Re-engage the ghosts and recover abandoned carts before they cost you.
Flow 04
Report
Clean dashboards so every send is attributable to the penny.
What the systems side covers
- Platform migrations: moving you between ESPs without losing history, deliverability or subscribers
- Segmentation architecture: the right message to the right list, automatically
- Deliverability & list health: warm-ups, authentication and hygiene that keep you out of spam (see: 0.02% unsubscribe)
- Automation & flows: welcome, nurture, win-back, browse & cart abandonment
- Reporting & attribution: dashboards leadership can actually read
- Tech management: I log in, build, test and schedule; you say "send it"
Platforms I live in
KlaviyoHubSpotMailchimpFlodeskSubstackStripe
On the full-service tiers I manage the tech completely, so you never have to learn the platform. Pre-platform? I'll recommend and set up the right one for your brand.
04 ✦ Capabilities
Everything, handled.
Strategy to send, one desk. Here's the full range.
✶
Email strategy
Calendars, angles and campaign architecture built around your revenue goals, not guesswork.
✎
Copywriting
Human-written, on-brand copy engineered to build community and earn the click. Tools assist, never author.
◈
Editorial design
Magazine-grade sends that look like your brand, not your ESP's default template.
⚙
Flows & automation
Welcome, nurture, win-back and cart recovery that earn while you sleep.
◎
CRM infrastructure
Migrations, segmentation, integrations and the plumbing that makes it all run.
✦
Deliverability
Authentication, warm-ups and list hygiene so you land in the inbox, not the spam folder.
▤
Reporting
Attribution dashboards that tie every send to pounds, walkable on a call.
☺
Community building
Turning a list into a front row: the Telegram huddles, the reply-worthy sends, the loyalty.
⤴
Growth & capture
Lead magnets, sign-up forms and funnels that grow a list that actually loves you.
05 ✦ Kind words
"We've been really happy with the output and I've enjoyed working with you, your support has been really valuable."
Brands that trusted Ooco with their inbox
- ICS
06 ✦ The woman in your inbox
Hi, I'm Harriet.
Founder, and the entire editorial desk, of Ooco. I've spent years inside the CRMs of wellness, beauty, fintech, service and tech brands, from scrappy founder-led labels to platforms like YouCanBookMe and Ultumus, turning "we should really do email" into the channel that out-earns everything else.
My thesis is simple: your customers are already loyal to inboxes. They're just not loyal to boring. So I build emails like a magazine editor and measure them like an analyst. Taste in the front, dashboards in the back.
When I'm not in your CRM, I'm writing Sent., my letter on building community through email.
Harriet x
Education
- MSc Business ManagementMaster's degree
- BA English Language & CommunicationsUndergraduate degree
Selected experience
- Founder & editorial desk, OocoEmail marketing & CRM infrastructure, founder-led to corporate
- Platform & corporate CRMYouCanBookMe · Ultumus · ICS, lifecycle, systems & reporting
- Retained brand accountsTonic · PuroAire · SwingHub · Wascle · Marstair
- Writer, Sent.The weekly letter on community through email
Platforms & proof
- Klaviyo · HubSpot · Mailchimp · Flodeskfull build, automation & migration fluency
- £16,000,000+ trackedemail-attributed client revenue across accounts
07 ✦ Ways in
Three ways in.
One standard: sexy.
From a weekly nudge to a full retention engine. A seat at the table for every stage of brand.
Weekly Spark
£49/month
Cancel anytime
For the founder who hits Tuesday thinking "…but what do I actually email them?"
- Never blank again: strategic subject lines & angles, weekly
- Design prompts so every send looks like your brand
- One conversion tip a week: small tweaks, compounding results
- The Spark Telegram: 1-1 support + a room full of founders
White glove ✦ Most loved
Signature Send
£1,500/month
Full-service retainer
For the business that knows email matters and never wants to log into the platform again.
- 4 bespoke, magazine-style emails every month
- Total tech management: I build, test & schedule
- Monthly vision sync to map the month's goals
- Expert copywriting built to convert
Retention Overhaul
£3,750
8-week build · One-off project
For the brand ready to scale, done watching revenue leak from carts and ghosted subscribers.
- The Master Audit & strategy: list, deliverability & tech stack
- Welcome, Nurture & Win-back flows built end to end
- The Inbox Hub: your roadmap & every permanent asset
- Built in 8 weeks, yours permanently
08 ✦ How it runs
How it runs.
Calm, clear, and built so you always know what's happening in your inbox.
Discovery
A call to map your brand, list and goals. I bring the plan; you bring the vision.
Audit & setup
Health check of list, deliverability and stack, then I build the foundations.
Design & send
Editorial emails written, designed, tested and scheduled. You just say "send it."
Report & refine
Dashboards every month, tweaks every week. Results that compound.
Want your send on this wall?
Book a free 20-minute call. Bring your brand; I'll bring the plan for the best-dressed, best-performing emails in your industry.
Book your call ✦