Email Marketing & CRM Infrastructure
Making email
sexy again.
Your list isn't a database. It's a front row. Ooco turns founder-led brands' email lists into high-converting digital editorials that get opened, read and shopped. No robotic templates. No auto-generated spam. Just emails people actually wait for.
Brands that trusted Ooco with their inbox
- ICS
Email isn't dead. Robotic email is.
An open letter to every founder whose "newsletter" reads like it was written by a photocopier.
Somewhere along the way, brands were told that email had to be beige. Stiff subject lines. Auto-generated blocks. "Hi {FIRST NAME}, we thought you might like…", sent to twelve thousand people who immediately thought no, I would not.
Here's what the data proves: email is still the highest-converting channel your brand owns. Not rents. Owns. No algorithm deciding who sees you, no ad auction inflating overnight. Just you, arriving in the one place your customer checks before she's even out of bed.
"Your emails should be your best-dressed sales channel: a publication, not a print-out."
At Ooco we build emails like editors build magazines. Every send has a point of view, a look, and a job to do. We take the strategy seriously so the send can feel effortless, because people buy from brands that feel alive, and nothing kills a brand faster than sounding like software.
And one more thing, while we have the column inches: great email is not a Chanel bag. It should not be affordable to the minority only. That's why Ooco starts at £49 a month and scales to a full CRM engine, so the brand you're building at your kitchen table gets the same calibre inbox as the ones with a floor of marketers.
Never stare at a blank "compose" again.
That £49 a month is the Weekly Spark: subject lines worth stealing, design prompts and one sharp conversion tip, landing in your inbox every week — plus the Spark Telegram, me on hand 1-1 and a corner full of founders who get it. Your community is waiting to hear from you. Now you'll always know what to say.
Join the Weekly Spark £49/month ✦ cancel anytimePretty and profitable.
Receipts below.
Aesthetic excellence is the hook. Revenue is the point. These numbers are pulled straight from client dashboards.
This is the email that did it. Designed, written and sent by Ooco, opened by well over half the list.
The send behind the numberReal numbers from real client accounts. Happy to walk you through the dashboards on a call.
The work speaks.
Real emails, built for real brands. This is what "unrobotic" actually looks like in an inbox.
The Freebie ✦ Zero pounds, all taste
The Unrobotic
Email Kit
- The Unrobotic Rewrite Checklist: de-robot any email in 10 minutes
- A subject-line bank that earns the open (steal them shamelessly)
- One high-converting editorial layout, ready to rebuild in your ESP
- The first-send formula for founders who've been ghosting their list
Free, instant, no strings. One kit plus my weekly email of unrobotic ideas — unsubscribe whenever. Privacy policy
Made for founders like you.
Ooco is built for the brands who feel this in their bones:
- ✦ Founder-led brands in beauty, wellness & lifestyle
- ✦ Service & tech businesses ready to take email seriously
- ✦ Brands who care how they look and what they earn
- ✦ Teams sitting on a list they've been neglecting
- ✦ Anyone tired of sounding like everyone else's inbox
Three ways in.
One standard: sexy.
Whether you need a weekly nudge or a full retention engine, there's a seat at this table for every stage of brand.
Weekly Spark
£49/month
Cancel anytime
For the founder living her brand who hits Tuesday thinking "…but what do I actually email them?"
- Never blank again: strategic subject lines & campaign angles delivered weekly
- Design prompts so every send looks like your brand, not your ESP's template
- One conversion tip a week: small tweaks, compounding results
- Community-first framing: build a list that feels like a front row, not a funnel
- The Spark Telegram: 1-1 support from me, whenever a send has you second-guessing
- Founders in your corner: a group chat of brands building out loud. Swap wins, steal angles, never hit send alone
Signature Send
£1,500/month
Full-service retainer
For the business that knows email matters and never wants to log into the platform again.
- 4 bespoke, magazine-style emails designed & written for you every month
- Total tech management: I log in, I build, I test, I schedule. You just say "send it"
- Monthly 30-minute vision sync to map the month's goals
- Expert copywriting engineered to build community and drive clicks
- Flexible extras: add campaign emails at a flat £120 member rate
Retention Overhaul
£3,750
8-week build · One-off project
For the brand ready to scale, done watching revenue leak from carts, sign-ups and ghosted subscribers.
- The Master Audit & strategy: full health check of list, deliverability & tech stack, then the plan
- Welcome Flow (5 emails): turn new sign-ups into fans on autopilot
- Nurture Flow (5 emails): your long-term relationship-builder
- Win-back Flow (3 emails): re-engage the ghosts before they cost you
- The Inbox Hub: private portal with your roadmap & every permanent asset
- Built in 8 weeks, then it earns for you permanently
Clients, unprompted.
We've been really happy with the output and I've enjoyed working with you. Your support has been really valuable.
Harriet has been amazing. The work in HubSpot has helped, and the training she delivered was so clear for our team.
You've been great to work with and really installed a foundation of work that has helped the company.
The woman in your inbox
Hi, I'm Harriet.
I'm the founder (and the entire editorial desk) of Ooco. I've spent years inside the CRMs of wellness, beauty, service and tech brands, from scrappy founder-led labels to platforms like YouCanBookMe and Ultumus, turning "we should really do email" into the channel that out-earns everything else.
My whole thesis is simple: your customers are already loyal to inboxes. They're just not loyal to boring. So I build emails like a magazine editor and measure them like an analyst: taste in the front, dashboards in the back.
And when you work with Ooco, you work with me. No junior account manager, no brief lost between five people, no telephone game. Just senior, hands-on attention on your inbox from the person actually doing the work.
When I'm not in your CRM, I'm writing Sent., my letter on building community through email (and building a business out loud).
Harriet x
Asked & answered.
Which email platforms do you work in?
All the majors: Klaviyo, Mailchimp, HubSpot, Flodesk and friends. On Signature Send and the Retention Overhaul I manage the tech completely, so you never have to learn the platform. If you're pre-platform, I'll recommend and set up the right one for your brand.
How fast will I see results?
Campaign work shows up immediately. Our best restyle produced a +100.6% conversion spike on the very next send. Infrastructure compounds: the Retention Overhaul is built in 8 weeks, and those flows keep earning for you long after they're switched on.
I have a tiny list. Is this still for me?
Especially then. Small lists are where community is built. Weekly Spark exists precisely so you grow a list that loves you from day one, instead of fixing a cold one later. And you won't grow it alone: the Spark Telegram puts me, and a huddle of founders doing the same thing, in your pocket. Great email shouldn't be affordable to the minority only; that's the whole point of the £49 tier.
What happens during the 8 weeks of the Retention Overhaul?
We start with the Master Audit and strategy, so we know exactly where your revenue is leaking. Then I build your three core flows: welcome, nurture and win-back. Everything lands in your private Inbox Hub as we go, so by week eight you own a permanent retention engine, not a report.
Do you write with AI?
Ooco exists because auto-generated email is beige and everyone can smell it. Strategy, copy and design are done by an actual human with actual taste. Tools assist, they never author.
How it works.
No mystery, no hard sell. Three steps from "hello" to inbox glow-up.
Book a call
A relaxed 20 minutes. Tell me about your brand, your list and where email's falling flat. No pitch deck, no pressure.
I map the fix
I look at your inbox with fresh eyes and show you exactly where the opportunity is, and which of the three ways in fits your stage.
We make it sexy
You pick your tier, I get to work, and your emails start looking like the brand you're building. Revenue follows the redesign.
Your inbox era starts now.
Book a free 20-minute call. Bring your brand, and I'll show you where email could be earning more, and the smartest way in.
Book your call ✦Not ready to book? Take the freebie
Sent.
The weekly letter on building community through email, and building a business out loud.